Jennifer Niederhauser Schlup – 2021

Her images are subtle simulacra, which purpose is to generate new perceptions, where true and false take on another dimension. She uses the photographic space as an unstable stream of information that can be pulled in any number of directions, with the aim to confound visual experience — blending the connection between the «real» subject and the overlaid digital interventions.

Jennifer Niederhauser Schlup (b. 1981, Lausanne CH) is a photographer, art director, teacher, and the co-founder and editor of Adventice Editions. Trained both in analog and digital processes, her work strives for the fine equilibrium between the material and the virtual; between the physical link and traces constitutive of traditional notions of photography and the mosaic possibilities of computer-generated imagery.

The distinction between virtual and lived (or embodied) experience collapses increasingly not simply as a perceived illusionism, but rather as a sort of profound confusion constantly vacillating between virtual and real. Bringing together heterogeneous techniques and modes of representation, mixing «straight photographs» with highly manipulated images thus blurring the fine line between fact and fiction my practice is an experiment on bringing forward the unfathomable and deceiving qualities of the medium, while retaining a narrative quality open to personal interpretation and a search for a certain truth.

Jennifer Niederhauser Schlup gained a Master in Art Direction, Photography from the University of Art and Design Lausanne — ECAL (2012). She also holds a BFA in Photography from the Massachusetts College of Art and Design — MassArt (2004). Her work has been shown in various exhibitions, festivals and publications, nationally and internationally : Le Boutographies, FOAM Talent, Photoforum Pasquart, Musée de l’Elysée, Festival Voies Off Arles, British Journal of Photography, Musée Ariana, Kunst(zeug)haus Rapperswil, Aperture Foundation, etc.